ADVANTAGES
- CPS is easy to use and designed for Churn Analysts and Marketing
professionals.
- Revenue lift: Operators are able to remain competitive without sacrificing
revenue or profitability.
- Speed in monitoring: The speed with which CPS can monitor responses enables
the mobile operation to create or modify campaigns on the fly.
- Value oriented analysis: Customer value is an important parameter in
customer segmentation so that efforts can be focused on high value subscribers.
- CPS can be implemented quickly and offers a fast return on investment.
- Interface to the existing Customer Relationship Management (CRM) systems:
CPS can be fully integrated with operational systems, such as CRM.
- User-friendly: CPS is easy for a person with limited statistical knowledge
to interpret and control.
- Graphical and interactive user interface: Analysts can instantly discover
trends, seasonality and other aspects of churn behavior.
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Magyarul